PepsiCo Inc will declare today that by 2025 no less than 66% of its drinks will have 100 calories or less from added sugar per 12 oz serving, up from around 40 percent now.
The move, which it plans to accomplish by introducing more zero and low-calorie
drinks and reformulating existing drinks, comes as PepsiCo and rival Coca-Cola go under expanding pressure from health specialists and governments who point the finger at them for fueling epidemics of obesity and diabetes.
The New York based PepsiCo says the new worldwide target is more yearning than its past objective of reducing sugar by 25 percent in specific drinks in specific markets by 2020.
"The science has elvoved," Mehmood Khan, PepsiCo's chief scientific officer of research and development, told Reuters.
He gave a case of new flavor ingredients that require less sweetening, saying: "It's not just about sweeteners, it's about understanding the flavor ingredients and having proprietary information and access to them."
The World Health Organization this month prescribed taxes on sugary drinks, as France and Mexico have done, to check consumption and enhance wellbeing.
The soft drinks industry opposes such taxes.
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